I’m going to go into more depth on the functional ingredients: we use two types of functional ingredients, adaptogens and nootropics. And lastly, there is a set of ingredients that we use for taste. And then there is a second category of ingredients which is more for the vitality benefits they help ensure that your body is in a good state so that the adaptogens can be more effective. There is a category that is purely for the functional benefits I have described to help your body rebalance stress and help your brain enhance its functioning. There are three different categories of ingredients that we use in Moment. What are some of the ingredients that make Moment effective? So I decided that I was going to leave consulting and I made this my full-time job. Plus, finding adaptogens was challenging-they’re not easily available-and then mixing them in a way that you get something tasty wasn’t easy. Everyone understood the benefits of, but actually getting into it was very difficult. So, I would speak to my teams, and I would tell them, “Hey,, this is the routine you need to follow: get up in the morning, meditate for 15 minutes, and in the afternoons replace your coffee with better ingredients.” But people found it very difficult. I am of the strong opinion that you can be your best self through a calm mind-you don’t need caffeine.
I started replacing my caffeinated and sugary drinks and noticed the impact it had on me. (I grew up in the Middle East and South Asia, where medicine is almost always preventative.) So, I started building rituals for myself related to meditation and mindfulness and started incorporating some of the active ingredients that my parents had when I was growing up. In the afternoons when I wanted a break, I would end up having coffee and that would just make me more anxious.
My afternoons would be filled with notifications, deadlines and to-do lists and everything around me would be sugary and caffeinated. The idea for Moment started when I was working in a stressful management consulting job. What was your inspiration for launching Moment? Quite simply, Moment is a natural botanical beverage that reduces stress and generates the same feeling as meditation.
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